Why we exist
The agency funds the gift.
Honeybloom has three layers. The paid work keeps the software free for individuals and builds toward a nonprofit.
Agency work
Websites, software and marketing for businesses of every size, from a one-person start-up to a large company. This paid work funds the other two.
Free software
Free for individuals, always. Larger companies pay to license it.
A nonprofit, around 2027
The reason the other two exist: community work we’re laying the groundwork for now, to launch around 2027.
How we work
We check what usually goes unchecked.
We build every site from scratch around your content. Then we check contrast, reading level, load time, and whether the form actually reaches you. We won't ship a deceptive pattern. Those only work on people who don't understand them, and that isn't who we build for.
A deceptive pattern (or dark pattern) is a design trick that nudges you into something you didn’t mean to do. Think fake countdown timers, boxes ticked for you, surprise fees at checkout, or a cancel button you can’t find. More plain-English terms.
What we believe
Don’t wait for good to happen. Go do the good you can.
No one can do it all, and pretending you can is how good people burn out and quit. So do the part that’s yours, for the people near you. When you hit the edge of what you can do, ask someone whose edge is somewhere else. That’s how a neighborhood holds together: not one hero, but a lot of hands that aren’t afraid to ask.
How it comes back around
It comes back — even when you’re not counting on it.
Say you mow the block’s lawns, so the folks who can’t, don’t have to. One day the mower gives out — hard use, a hidden rock or two — and now you can’t do theirs or your own.
Turns out a neighbor’s son fixes mowers for a living. He comes out and gets you running again. Now the whole street keeps getting mowed — and he’s got a new customer, their referrals, and everyone those folks will ever mention him to.
That’s not why you did it. But good work gets noticed, even the quiet, unglamorous kind. You help where you can, you ask when you can’t, and the whole thing keeps standing.
So here’s the only ask. If someone you know — a neighbor, a small business, a nonprofit, a good cause — could use a hand with the kind of thing we do, send them our way. And whatever your version of mowing the lawn is: go do it. Then teach someone else how.
Let's talk
Tell us about your business.
No pitch deck, no pressure. Just a conversation with Duane about what you do and what's in the way.
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